Warner Bros. Discovery Embraces A/B Testing for HBO Max Thumbnails

Published on Friday, July 18th, 2025

Warner Bros. Discovery is set to implement A/B testing for HBO Max's photo thumbnails, a strategy long used by streaming giants like Netflix, Disney+, and Hulu to enhance user engagement.

Source: businessinsider.com

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Warner Bros. Discovery Embraces A/B Testing for HBO Max Thumbnails

Introduction to A/B Testing in Streaming

The Strategy Behind Thumbnail Testing

Industry Leaders in A/B Testing

Potential Benefits for HBO Max

Looking Ahead

PART01Introduction to A/B Testing in Streaming

Introduction to A/B Testing in Streaming

PART02The Strategy Behind Thumbnail Testing

The Strategy Behind Thumbnail Testing

PART03Industry Leaders in A/B Testing

Industry Leaders in A/B Testing

PART04Potential Benefits for HBO Max

Potential Benefits for HBO Max

PART05Looking Ahead

Looking Ahead